Start a Craft Story With Us
A Collective for Innovation in Craft
Coord Philosophy
COORD is more than a platform; it’s a movement to ensure that no craft dies unseen, no artisan works in isolation, and no story goes untold.
Rooted in deep respect for heritage, we provide artisans with the tools, visibility, and opportunities to connect with a global audience while ensuring their craft continues to evolve.
Our journey began with a simple yet profound realization: traditional craftsmanship is not just an art form but a way of life, deeply interwoven with culture, identity, and community. Yet, countless artisans face the risk of losing their craft due to a lack of access, opportunities, and fair compensation. Many go unrecognized as their work is often overlooked in contemporary design aesthetics. COORD exists to change this narrative.
By bridging tradition with contemporary design, we create an ecosystem where craftsmanship is not just preserved but thrives—where artisans are recognized as creators, not just producers. We foster collaborations that are ethical, transparent, and mutually enriching, ensuring that every craft has a future and every artisan has a voice.
COORD is more than a platform; it’s a movement to ensure that no craft dies unseen, no artisan works in isolation, and no story goes untold.
Rooted in deep respect for heritage, we provide artisans with the tools, visibility, and opportunities to connect with a global audience while ensuring their craft continues to evolve.
Our journey began with a simple yet profound realization: traditional craftsmanship is not just an art form but a way of life, deeply interwoven with culture, identity, and community. Yet, countless artisans face the risk of losing their craft due to a lack of access, opportunities, and fair compensation. Many go unrecognized as their work is often overlooked in contemporary design aesthetics. COORD exists to change this narrative.
By bridging tradition with contemporary design, we create an ecosystem where craftsmanship is not just preserved but thrives—where artisans are recognized as creators, not just producers. We foster collaborations that are ethical, transparent, and mutually enriching, ensuring that every craft has a future and every artisan has a voice.
Services
At COORD, we bring the rich diversity of India's regional crafts directly to your projects. Whether you're an individual, interior designer, architect, business, art enthusiast, or curator, we provide access to unique, handcrafted art pieces.
Connecting you to the Roots of Craftsmanship.
Discover. Connect. Collaborate.
Find artisans, explore craft legacies, and connect with the people who shape India's handmade heritage. Whether you seek a master weaver or a skilled metalworker, find the hands that keep traditions alive.
Meet the makers who carry stories in every stitch, weave, and form.
See tradition unfold — one thoughtful gesture at a time.
Each piece holds a journey — of skill, soul, and centuries of culture.